Wednesday, February 04, 2009
Denny's Hits a Grand Slam
The second piece of information, this one doesn't shock me, is that over 2 million people lined up for that free breakfast, some waiting an hour or more to get it. While I love free stuff, I also try to be rational about it. When Ben & Jerry's has their free scoop day, I avoid it. When 7-Eleven does their free sample Slurpees, I avoid it. The cost of either of those products is in the $1-2 range, and I'll wait in line 20 minutes to get one. Meanwhile, I value my time at $35/hour, so it's costing me over $10 to get that "free" product. It's the same thing with the grand slam. I could wait in line for an hour, costing me $35, or I could just go get the thing another day and pay $6. That's an easy call. Even if the $6 was too much for me, I could halve that cost and do it myself. It's not like they've got some sort of secret proprietary recipe for sausage and eggs and pancakes. You could do the same thing yourself with Bisquik, eggs, and Jimmy Dean.