Friday, September 28, 2007
PS: No meeting notes today as we didn't have one.
Thursday, September 27, 2007
Wednesday, September 26, 2007
I'm not a fan of Oprah. I know my wife loves her, as do about 20 billion other people, but I'm against all things Oprah. Will I dispute that she is a good, if misguided person? No. Am I worried about her army of people who, at a moment's notice, would overthrow the government and create the United States of Oprah? Somewhat. It's just unbelievable that she is as influential as she is. What's more unbelievable is the Spin-off showcase that she is. She could have a weekly show called Oprah's Book Club and it would be a cash cow. She's already got herself a Dr Phil show and, mark my words, she'll have a Dr. Oz show someday too. What usually happens in the classic Oprah pattern is that she finds a doctor, marries them for a brief period of time, then sends them out on their own to a lot of success doing whatever it is they did on her show but for longer. On top of all of this, she ignored Dave Letterman for over 6 months while he was doing his Oprah diary. Of course, this sin was atoned for by going on The Late Show and inviting Dave on the Oprah show (which, I have to say, I saw and thoroughly enjoyed. Dave, while wanting to stay out of the spotlight even though he's the host of a big-time talk show, seems even more like a genuine good guy after seeing him on Oprah).
No, at the end of the day I just think that Oprah's the 800 pound gorilla of television and I think that people listen to her a bit too much. She says jump, they say how high, and so on. Instead of the Optoberfest that is traditionally indulged in, perhaps people should take a step back and see that Oprah's not the queen of the world and she might be wrong, as she is on many issues (including something that I recall her being particularly misguided on was some of the reasons behind the Oprah Winfrey School for people in South Africa. The concept is nice, but the execution is a bit beyond me) like politics and the way things are. Yeah, this is just general whinging, but enough of the Oprah.
Update: I bought my first track from Amazon and their downloader application automatically adds the songs to iTunes. How sweet is that?
Tuesday, September 25, 2007
Another day, another article from the Wall Street Journal. This one is about a reporter who accidentally switched prices on some things she bought from K Mart. It wasn't intentional - they didn't have any shoe boxes for their shoes, so she picked one that was the same size and as she walked out the door, they accosted her with a security guard who promptly detained her for an hour and told her in no uncertain terms to never shop there again. She, of course, complied with that request and also decided not to shop at any other K Mart.
Wasn't that the most self-destructive behavior K Mart could have shown? It's not like they're that great of a store to begin with, but to harass someone who just put down $800 for all kinds of clothing and other items (which, if I'm not mistaken, was probably about half of the store at that price) when they were charged $16.50 for shoes that were $24.50 is a bit ridiculous. While I know that there's all kinds of shoplifting in stores nowadays, I think the proper way to treat a customer would have been a conversation along these lines:
Store guy: "Ma'am, I'm sorry, but the shoes that you just paid $16.50 for are actually $24.50"
WSJ Reporter: "Oh? I just put them in whatever box had the size on them, I couldn't find one that would work."
SG: "Really? I'm terribly sorry about the inconvenience then. We could refund you the cost of the shoes since you thought they were the lower price or we could run your credit card for another $8. Which option might work better for you?"
WR: "Please charge me the $8. I am sorry again for the misunderstanding."
SG: "As am I. Thank you for your understanding and for shopping at K Mart. Have a wonderful day!"
By treating a customer like a criminal from the beginning, they committed a sin that caused problems all around for the company. One is that in this day and age of the internet rant, you have to assume that if you don't treat a customer well, it will be published. This was on the nation's most prestigious paper, but it easily could have been here or on someone else's blog. That kind of bad press is never helpful, especially when you're seen as an aging dump like K Mart is. Second problem is that they lost that individual. She's a fashion columnist for the paper, so perhaps she doesn't shop there often, but she did drop $800 in a single trip. Perhaps Wal Mart would prefer that money. There are a lot of shoplifters out there and they do cost a lot of money. However, the security guards, rent-a-cops that they might be, should have some rudimentary training in the difference between a legitimate thief and someone who was just a victim of circumstances. By doing so, perhaps they wouldn't end up with over 1 million people reading why they suck on Thursday morning.
Monday, September 24, 2007
Anyway, to the post. There was an article in the Journal last week (subscription required - for now) about how the US tobacco growing industry is in an upswing. How is this possible with everybody stopping their cigarette use? Because they ended subsidies of the crop! This is the opposite of what some would have you believe. I've heard numerous people say that without subsidies the simple American farmer would never be able to survive. For starters, the simple American farmer is actually a big conglomerate now, perhaps ConAgra or someone else. Second, the subsidy system penalized people trying to get in to the market. Because the government was propping up older acreage, people who wanted to get into the business had to buy a quota from someone who held one at up to 80 cents a pound. With the removal of the quotas and subsidies, that means that the break even price point on tobacco has gone way down, to where even though tobacco is currently at around 1.60 a pound, farmers are making more than they did when the government artificially kept prices at around 1.98 a pound. If there's anything to be learned from this small experiment in eliminating subsidies, it's that the market will create a nice equilibrium.
Friday, September 21, 2007
9:30 AM - We started late, but earlier than usual which is very nice. A-Rod managed to ask Jorge to take us through a presentation that he will be giving again on Wednesday. The point of doing that? I have no idea.
9:35 AM - A-Rod says we'll be done by 10:30. Oh my goodness, if that happens I'll skip down the hall singing "Skip to My Lou."
9:45 AM - We are in the midst of a 10 minute (so far) break where A-Rod interrupted things to a) jibbajabba and b) take a 50 cc 4-wheeler down to somebody's car.
9:47 AM - A-Rod is blah blah blahing about things that he doesn't have any idea about. We decided to review and I just had to tell people to select something different from what they are. It's easy enough, only about 5 mins. So what did he start doing? He doesn't know what's going on, and he's trying to insert himself into the thing and now we have a 1 hour review of the whole process between 2 departments. Ugh. Thank you for making my life miserable. Just for that, no "Skip to My Lou" even if we're out on time.
9:50 AM - A-Rod is blathering on and on about how Jorge needs to do his training on our new payment system. Never mind that he doesn't know anything about this new training, he is telling Jorge exactly how to do it. Don't you trust us to do our jobs or what?
9:58 AM - A-Rod is flapping his gums some more (I'm running out of ways to describe this) this time about expansion and whatnot. This despite the fact that we are trying to stabilize things so that we can actually use the money to oh, say, not go out of business.
10:01 AM - The term "quick and dirty" is one of my least favorites. It's been thrown around by A-Rod since he got here and I know it's supposed to be for a quick overview of something, but it sounds more like a sex act than anything else.
10:04 AM - A-Rod just hosed one of our employees. I feel sorry for her. I expect her in my office to complain very quickly.
10:08 AM - While I've been cruising ESPN, A-Rod has been going on about the demographics of our new medical director and has mentioned that she's black about 10 times now. I think I speak for everyone when I say "who cares?"
10:22 AM - Jorge is talking about a meeting that went off the rails yesterday. The problem with that meeting is it's supposed to talk about patient care and whatnot, but they end up just whinging about everything.
10:27 AM - We're not going to make the 10:30 deadline. No skipping. I still see 2 more categories that haven't happened yet.
10:44 AM - No matter what arguments you have why something is a stupid idea, you're never going to convince A-Rod that he's an idiot.
10:48 AM - A-Rod's an idiot. He's trying to micromanage my department, even though he's got absolutely nothing to do with it at all. He's not my boss, he's not even tangentally related to my department. "Why in the heck won't you allow me to do my job? Shut up already and let me do my stuff" - my exact thoughts.
10:53 AM - Will we ever tell people that they have to chill out? The answer is no. Mountains will always be made out of molehills.
10:56 AM - This is a much more entertainingly reading meeting than the last one. As such it is so much more tedious and annoying than the last one.
11:04 AM - How about that? Finally, after over a year of me saying that our old medical director is a knob, we finally have A-Rod admit he's a knob. The problem is though that he didn't believe it until the "community" told one of our people it. Man, sometimes I don't think I have any clout at all with him.
11:07 AM - "Just when I thought I was out, they pull me back in!" Oh how close we were. As it is, we'll be another little bit unfortunately.
11:10 AM - We're done, and only about 2x as long as we were supposed to be!
Thursday, September 20, 2007
- I saw a UTA bus yesterday that had the BYU football theme for the year on it: Cougars Reloaded. Judging by the first 3 weeks of the year I hope that they don't mean that they're going to be like The Matrix Reloaded - loads of promise, some cool highlights, but ultimately not nearly as good as the year before.
- My brother was telling me about how he was jogging a few days ago and he had to go to the bathroom. He wasn't near a bathroom and ended up pooping in a field that was going to be built on pretty quickly. I've not heard of that before - I've seen and done the tachishoben, but what he did was another animal all together. Mind you, this was in a city, not in the woods. I guess when you've gotta go, you've gotta go.
- I was watching the US version of Kitchen Nightmares last night and the "co-owner" of the restaurant was a crazy amalgam of 2 different people I work with. My wife said that he reminded her of A-Rod (our EVP, not the Yankee) and I thought he was like Lawn Boy, someone who (barely) works here and fancies himself a big shot, but also feels that that means he can just do whatever. Jump on the link and check out the videos from the episode. Peter is the man who we're talking about and the only difference is that neither of them get as explosively angry as he did. Nevertheless, they both walk around and create messes because they don't know what to do and just comp everything like a couple of idiots. The one (tiny) hope that I have is seeing what Gordon Ramsay did to him and how he decided to cowboy up and act like a man after that. We just have to get Steven Covey in here for A-Rod and someone else for Lawn Boy to do the same.
- Speaking of Ramsay, the more that I've seen his non Hell's Kitchen shows, the more that I like him. Sure, he's abrasive and he swears like a sailor. Nevertheless, he does his darndest to help out those who he's working for and to make sure that the customers get what they deserve from a place. I've now placed his cookbooks on my Amazon wish list, in large part because of that (oh, and also because he's a Michelin 3-star chef).
I picked this up on a recommendation from a friend who knew that I loved The DaVinci Code. The end result of it was that it's not Dan Brown, but it was excellent. The characters in the book have a much more paramilitary bent than Robert Langdon, and the book plays towards that strength. It's not the most amazing piece of literature in the world, but it's well worth picking up a copy and reading it. Some of the technology described seems a bit out of this world, beyond the typical central crux of the story, but I probably wouldn't be saying that in a few years from now.
Wednesday, September 19, 2007
A 22-year-old carnival worker blames two friends having sexual intercourse in the back seat of his car for an accident in which his Chevrolet S-10 Blazer struck a telephone pole.
I have a couple of questions about this story. One, who would allow a couple of friends to just go at it in the backseat of his car? There's enough that that would entail that I could never allow it. Second, they had to have been really rocking in order to make it tipsy enough to cause an accident. I've heard the expression "if this van's a rockin', don't come a knockin'," but I've never known of an accident like this.
It be International Talk Like A Pirate Day today. Booty for all ye who be talking like a pirate today. Oh, and I don't be talking about Jack Sparrow. He be talking like Keith Richarrrds. Get ye a wench and some doubloons and Captain Morgan and enjoy the day, arrr.
Tuesday, September 18, 2007
How will China's future senior citizens support themselves? China still has no official national pension system. Up to now, China's de facto national pension system has been the family -- but that social safety net is unraveling, and rapidly. Until very recently, thanks to relatively large Chinese families, almost every Chinese woman had given birth to at least one son -- under Confucian tradition, their first line of support. But just two decades from now, thanks to the "success" of the one-child policy, roughly a third of women entering their 60s will have no living son.
By completely obliterating the traditional Chinese family and replacing it with a new paradigm that threatens the very fabric of their society, what will come of the country? Combining that with the shortage of females and you'll have a generation of men without women. On top of that, paying for all of the seniors who won't have anyone to care for them combine for what could be the perfect storm of problems that will cause China to either collapse under itself or to explode outward. Either way it could be a problem that would rack the very foundations of the current global situation. This would happen either with a monstrous war of conquest searching for some way out or else a humanitarian situation that could make Africa look like Canada. Either way there is a way out and it starts with eliminating the single child policy. After decades of this setup, they won't see the population explosion that you'd expect because everybody is used to just having one child. You will see somewhat of an uptick, however it will be relatively mild due to the increasing industrialization of the country. The bottom line is that a policy like this, carried indefinitely, will lead to the extinction of a society. That's not good for anyone, least of all, the Chinese.
The Roads to Sata
This was an interesting book. I certainly wouldn't consider that it's something for everybody. It's the story of a guy who walks from one end of Japan to the other. He does it the back way, going along the Sea of Japan instead of along the Pacific Ocean, where he would have gone through Tokyo, Nagoya, and all the other really big cities on his trip. I found it fascinating because I lived there, but it might not be everybody's cup of tea. The prose is lively though and I do like the different stories about peoples' reactions towards him, particularly the person who said that they couldn't sell him a room that evening because he didn't speak Japanese when he was there speaking Japanese to them. If you're interested in Japan absolutely get it. Even though it's more than 20 years ago when he walked, it's a great account of the country.
Memoirs of a Geisha
This was a very fast read. It's not my normal style of book, that's for sure. However, in my quest for all things Japan, I picked it up a bit ago and got around to reading it on my last flight. The way that Golden writes it, it seems like it's being told to you. I wouldn't call it a page turner, because it's not got the edge-of-your-seat action that I would expect from a good page turner, but it does have a nice compelling narrative. One thing to note however is that if you've seen the movie, you've seen the book in general. The movie was one of the most faithful adaptations of a book that I've ever seen. It doesn't mean it's not worth it, but due to the detail to costuming and location in the movie it really colored how I saw the book.
The Bourne Identity
Really, if there's only one Ludlum book you ever read, it has to be The Bourne Identity. I'd read this before but I picked up The Bourne Supremacy before we went to Europe and I had to re-read Identity to get back into the groove of things. I read this before I saw the movie and as a result, even though people loved the movie, I hated it. The character in the book is far different from Matt Damon and the book is better for it. Sure, there's no Clive Owen in the book, but I like the character of Marie St Jaques better in the book as well as the villain. I realize that the director of the movie had a tall order trying to rejigger it as Carlos the Jackal has been in prison for well over a decade, and changing the villain to the CIA and whatever other groups created Treadstone wasn't a good idea in my opinion. It would have been better to create a new terrorist and villainize him. The end result was unsatisfactory, at least for me. I should have expected disappointment as that's the end result of most movie adaptations (Jurassic Park and Clear and Present Danger, I'm looking in your direction), but you can always hope. At any rate, Ludlum does a fantastic job with the characters and the plot moves along at a breakneck pace with the requisite twists and turns that you have to have in any good book like this. I've read quite a few of his books but I have to say that this is where he is at the absolute peak of his game. My wife picked it up after I was done and blew through it too with a lot of the same results, even though she is not a fan of the genre. I can't recommend this enough.
Tomorrow: The reviewage continues!
Monday, September 17, 2007
Best Beef: I was called back to Washington for a couple of days last week to try and get Congress to not pass a bill that would hurt our company. As one of my DC traditions, I managed to swing past The Prime Rib for dinner. I tell you what, there's nothing better than The Prime Rib. It's certainly only for special occasions like having an expense account or an anniversary, but oh man it's delicious. Of course, with the name The Prime Rib, you better get you some prime rib. Best I've ever tasted by a healthy margin and right up there in the All-Time Greatest Meat category with Dickie Brennan's strip steak. The interior could use some freshening (it looks like we're in the 70s), but with meat like that, who cares.
Best Crap in a Burrito: This is a tough category. The Crap in a Burrito segment of the market, at least in Utah, was started by Cafe Rio and expanded from there with Durango Grill, Costa Vida, and so on. Even though Cafe Rio was my first experience with this, it's far from the best. Indeed, it's only better than Chipotle Grill (which is the McDonald's of the category with bland food and dubious quality - fitting, as it's owned by McDonald's). (Speaking of McDonald's, their credit card policy has taken a turn for the better, what with the not tacking on a surcharge, but their "filling the fry container" policy needs some work, as they hosed my wife on fries there today.) The best that I've had is a place called Burrito Brothers and I've only seen it at select places on the East Coast. Their beef is quite good and they have a fabulous salsa verde that is not even remotely hot, but has great flavor. It could have been hotter to be sure, but it was well worth my company's hard earned 5 bucks.
Most Overpriced: Oh where do we begin? I think that a lot of places deliberately price themselves out of the market. For example, Arby's. They have some things going for them, but value is not one of them. It's a bit too much, especially when they decreased portion sizes. I don't mind the smallifying of portions, because if we don't stop super sizing everything, we'll have to buy double-wide pants, but decrease the cost to go along with it. Don't screw me every which way here. Oh, but anyway back to my point. Places price themselves high to go up-market when they should be satisfied with the mass market. The biggest offender of this that I have come across is hotel buffets outside of the US. A lot of times they're included in the cost of the room, so that works, but in other instances you have to pay. How much you ask? A cool 28 euros covered breakfast for one person at the Salzburg Sheraton. I ended up paying with points, but that's more money than I paid for my wife and I for lunch and dinner combined.
Friday, September 14, 2007
Also, here's the link to the search for all the episodes.
There is an article on CNET today about how pop-up blockers might be illegal, because they...are blocking ads, and apparently you can't do that in society today. I don't know how that is the case, because I'm not infringing on anybody's rights here, but the law was used to challenge the Betamax VCR and may very well be used to challenge TiVo.
My question is twofold. One, how is that illegal? Two, even if it is illegal, how is that law not mental? You might as well tell people that they can't close their blinds at home lest they don't see billboards or that you can't come late to a movie theater because you might miss that Bod advertisement they play beforehand (speaking of which, who ever thought that packaging cologne or body spray like Windex was a good idea?). I don't think I'd go so far as to say it's an infringement of privacy or anything like that, but to say that you have to look at an ad is ridiculous. A company has the opportunity to advertise in a variety of different ways. If they choose to use a way that is completely ineffective, that's their prerogative. They shouldn't have laws demanding that you look at what they're trying to sell you. If indeed those laws exist, they should not be obeyed. After all, if I spent the time looking at all the spam, billboards, ads in newspapers, on TV, popups, etc to comply with the law, I'd never get anything done.
Tuesday, September 11, 2007
Monday, September 10, 2007
Friday, September 07, 2007
So I have some follow up that is more interesting than the meeting itself. A-Rod showed up after we left and had a second meeting with everyone unfortunate enough to stay in the office when he showed up. When they asked where he was he said "I was in my office at 10:30, but nobody came and got me." Well la-dee-da. Apparently he needs his mommy to help him out and dress him in the morning. For starters, it's a terrible excuse because we've had this meeting at 10 am every Friday for over a year now. Secondly, he was the one that moved it back to 11. As if he didn't just offer a terrible excuse though, he lied to do it. The reason we know this is because at 10:45 Forro dropped his timesheets off at A-Rod's office and the man wasn't there. He also wasn't there at 11:10 when Derek Jeter went past his office on his way to the meeting. His excuse? "well, you just couldn't tell that the lights were on because I have my windows blocked. Another bad excuse because they're only partially blocked. I'm beginning to think he's a pathological liar, like the character Jon Lovitz played on SNL.
To top this fiesta off, he can't fill out an expense report to save his life, despite the fact that he has expenses every month and has for 5 years now. Every month he comes in "Sorro, how do I fill this out?" He then proceeds to do it wrong. I don't know if he just doesn't listen or what, but it's abundantly clear to me that he has the retention skills of an infant or he zones off, listening to the taiko drums whaling away in his head (as in giant beating, not annoying whiny sound).
Owner/CEO: Derek Jeter
EVP 1: Alex Rodriguez
EVP 2 (who will not be here today): Jorge Posada
Director 1: Robinson Cano
Director 2: Andy Phillips
Director 3: Forro
Director 4: Sorro
Sub-director 1: Hideki Matsui
Sub-director 2: Melky Cabrera
I wouldn’t have been able to use a baseball lineup in the past, in part because we had way too many people at this level and also in part because of the special guests that A-Rod would invite (who were worthless in their entirety). Now that the stage is set, let’s move on with the diary.
11:07 AM – Phillips looks in, asks if we’re ready to start. I say I am, in part because I’m the only one here. He goes to get his stuff to come in.
11:10 AM – Phillips drops his stuff off, asks if everyone else is here. I say that I think so, but I don’t know where they are. He says he’ll poke his head back in in a minute. As a side note, Forro asked me what odds I’d give on A-Rod being here on time…I said they’d have to be greater than 1,000,000:1. He just poked his head in, confirmed that I was the only one here, and headed back out.
11:15 AM – Cano pops in, asks if we’re having this meeting. I say that I am, he follows it up with an “I like it!” Andy Phillips also comes back. We’ve all got our laptops out and are doing what work we can without the others. I think I’m going to get Forro in here and get started. As it stands right now, if we don’t then Smokehouse Friday will be for dinner, not lunch.
11:18 AM – Forro comes in and he’s conducting so I can blog it. We’ve decided to go ahead without everybody else. Matsui and Cabrera have been excused, making it somewhat pointless for this to be a full management meeting, but that’s beside the point. Unfortunately, because we don’t have the local color here, a really good meeting journal may not happen until October. When Forro mentioned A-Rod coming, everyone had a good chuckle
11:31 AM – Finished the financial presentation. There honestly is not much to say here because it’s not dysfunctional because A-Rod isn’t here with us, although I will note that he’s not here and he was the reason that we moved this sucker back. Why in the heck did we move it back if he wasn’t here anyway?
11:47 AM – Derek Jeter arrived, close to the end of the meeting.
11:51 AM – Cano is sitting here arguing with me about something…I don’t know what or why. He’s saying that we have to have these numbers to tell people something we don’t need numbers for. A 3 minute conversation could have been done in 30 seconds if he didn’t want to hear himself
11:54 AM – Part of the problem with Jeter coming in late is that you have to repeat some things. Apparently he got caught by an employee who’s always bringing him problems.
12:15 PM – We’re done with the meeting, a new record (in shortness, even with the wait for it to get started). It’s not a moment too soon, as I have to go to the bathroom! It’s in large part because Matsui and A-Rod didn’t come, which made it much less interesting. I’ll definitely have a follow-up next month.
Thursday, September 06, 2007
The Journal had an interesting article this morning on Marié Digby, someone who has been a sensation on YouTube, albeit a sensation that I've never heard of. From the Journal:
Ms. Digby's simple, homemade music videos of her performing popular songs have been viewed more than 2.3 million times on YouTube. Her acoustic-guitar rendition of the R&B hit "Umbrella" has been featured on MTV's program "The Hills" and is played regularly on radio stations in Los Angeles, Sacramento and Portland, Ore. Capping the frenzy, a press release last week from Walt Disney Co.'s Hollywood Records label declared: "Breakthrough YouTube Phenomenon Marié Digby Signs With Hollywood Records."
What the release failed to mention is that Hollywood Records signed Ms. Digby in 2005, 18 months before she became a YouTube phenomenon. Hollywood Records helped devise her Internet strategy, consulted with her on the type of songs she chose to post, and distributed a high-quality studio recording of "Umbrella" to iTunes and radio stations.
It's a great strategy, one that can really win a lot of fans. Look at Blendtec's "Will It Blend" videos or even American Idol. People love to see something that seems genuine that gives them an ability to participate in making the product big. It can backfire, however, when you pull it off like Disney has. Instead of saying upfront that this is from them and they're putting it out there, they've had a strategy of denial that has been capped by the Journal finding out about it and putting it on the front page. Whether the backlash will kill Marie or not is another story, but if you look at her pages on YouTube people are calling her a hussy or a sellout or any other number of things.
People don't mind cleverly done, well thought out marketing to them, they just want to know that they're being marketed to. It's one of the tenets behind BzzAgent, a company that I happen to do some marketing for every now and again. You sign up, they send you product samples, you try them, and tell your friends what you think. For example, right now I'm involved in a campaign for Listerine Whitening Strips - they're like those Crest ones that have been out forever, but they dissolve on your teeth, so you don't have to reach back in your mouth and get the gooey slobbery strips back out. They are actually pretty cool, but not necessarily an all-in-one tooth whitening solution. If you want the whitest teeth, you need to do the dental trays and the gel...that, or one of those super cool lasers. However, they're good for a non-invasive quick fix that will last you a couple of months. Anyway, they gave me some strips to try it for myself and also some to hand out to people and talk with them about it. One of the things that BzzAgent insists on is that you know that I am a BzzAgent. That way, if you find out that you've just been Mark'ted (marketed, you know, like Punk'd) then you won't feel like you've been used, just like Marie's fans are feeling now. Lesson to the companies: do it right. Let us know and we'll respond if it's cool. You don't see Apple going around with stealth iPod launches or anything, and they're pretty much the coolest people out there. Speaking of which, if anyone wants to give me a cool $400, I'll let you know exactly what I think of the iPod Touch, just as soon as I use that money to buy one.
Wednesday, September 05, 2007
Update: here's a video of Olbermann's tirade courtesy of YouTube.