Wednesday, June 17, 2009
The Power of the Influencers
Engadget just reported that AT&T caved in to pressure, either real or perceived, from iPhone customers and has opened the upgrade window for those who are upgrade-eligible to the new iPhone 3G S (including yours truly) to tomorrow. Now I can sign up for some more Apple-y goodness and AT&T keeps me more than happy. There has been some whinging that it's just for these Apple fanboys and their patron saint, St. Steve, but I think this is a shrewd move. People aren't used to having to wait for anything other than the masses to get their Apple products, and there was an undercurrent of "AT&T is awful" at WWDC. Because of that, for AT&T to offer a mea culpa and give Apple's loyal (and vocal) customers a bone is a big thing for them. I'm sure it will help when it's time to renew their contract with Apple and keep the exclusivity that is really a no-brainer for both parties until LTE comes out and Verizon moves over (because there's no way Apple will build a niche product like a 1xRTT iPhone when so few cell customers use it). Maybe it will help people be a little less critical of AT&T (I know that's their hope), and I know that that's the case with me. They've been about as good as I can expect, and I certainly wouldn't jump ship to Verizon unless they got iPhone exclusivity and I couldn't unlock that bad boy.