When Bad Marketing Attacks

I came across this country club today:

I've heard of Four Seasons, which makes complete sense (Summer, Autumn, Winter, Spring).  It's a very nice hotel, and I think the guy who started this must've thought that if it was Five Seasons, that'd be even better.  Unfortuntely, with the fifth season still TBA I have a few suggestions.  Perhaps either Smarch or Construction would be appropriate.