Hime gyaru fashion. Hime gyaru is Japanese for "princess girl", and it's the latest craze in Japan. I was there for the yamanba and kawaii and lolita trends, but this is new and awesome. The WSJ had an article about Japan's latest fashion today in it's A-head, and it's the kind of thing that I can only see catching on there. It's another extension of Japan's neverending fascination with all things that are crazily superficial. Beyond that, the epicenter of this new craze is a store called Jesus Diamante. I can't imagine anything being cooler than that.
They idolize Marie Antoinette and Paris Hilton, for her baby-doll looks and princess lifestyle. They speak in soft, chirpy voices and flock to specialized boutiques with names like Jesus Diamante, which looks like a bedroom in a European chateau. There, some hime girls spend more than $1,000 for an outfit including a satin dress, parasol and rhinestone-studded handbag.
Can you imagine spending $1000 on anything like that? I can't...especially as it mentions later in the article, at the expense of having to get your food from your parents to continue your hime habit. What I'd like to know is how widespread this really is. Cheeth, can you enlighten me?