Friday, July 20, 2007

Boston Engrish

I'm staying at the Westin Boston Waterfront during my time out here, and in general it's a pretty good hotel. Nice clean lines, good bedding, and so on. It's a bit out of the way, in the sense that it's across the river from the main part of town. Boston is so small that it's really not a big issue though. You can walk from one side of downtown to the other in probably 10-15 minutes. Anyway, one thing that's a bit off kilter here is the restauraunt, Sauciety. Yeah, it's a cute play on words (pronounced society, so named because their gimmick is that you choose your sauce) like CityZen (citizen) in the DC. It's not as good, but it's fine for what it is. The humorous part is their description of the restaurant concept:
Sauce: a flavorful accompaniment to food
Society: an organization of people engaged in a common activity or profession
Sauciety: a place where people come together to share an experience involving flavorful sauces.
The math there is almost as bad as JR East's legendary "Train + ing = Traing" campaign. Just a thought I have, and it might be out there, but maybe you get rid of that. Just call it Sauciety and let the people decide what the concept is. It's not too difficult, trust me.

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