I wish this was at a 7-11 here. If I was them, I'd be tempted to keep it around permanently, albeit a bit tuned down for a more everyday use. Nevertheless, this has Simpsons products of all kinds including Krusty-Os and Squishees as well as your more mundane Pepsi and Coke. It's all a stunt to promote the Simpsons movie, which should be quite good (it better be!), and a better promo I can't think of.